#ukgc12: awesome t-shirt!

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Awesome t-shirt

In the spirit of other #ukgc12 bloggers, here’s a list of things from Friday nothing earth-shattering I’m afraid, followed below the fold by the original post I was writing.

1. Obviously, awesome t-shirt

2. I still heart London

3. Setting out at 5.30 am for a big event with a chest cold on a Friday in January is not a good idea.

4. Quiet coaches are the way to travel, especially at silly o’clock

5. Missed day two :-(

6. Cookies: we’re all in it together

7. Go Social!

8. Lots of neat little toys, toys aren’t the answer: it’s people, but toys can grease the wheels

9. Nice people to talk to: @saha_taylor @abeeken @alncl @allyhook to name but a few

10. @soulsailor does lovely mind map/wordle things

11. Lots of folk from Scotland

12. Circle Line is pants

13. More regional camping. Let’s do #swgc!

14. Ads: ad hoc, no real groundswell.

15. beta.gov.uk looks nice – can we have for localgov one too?

16. Too much to do, not enough time.

17. Can’t wait for #ukgc13

2012 01 20_#ukgc12_0010

Agenda

Cookies


I had the pleasure of leading a session to discuss the so-called EU cookie directive. Having led discussion back in the office, I wanted to share the fruits of my research and bits of our internal conversation.

Hopefully my slides will get you up to speed. If not, please have a look at the highly recommended guidance (pdf – opens in new window) from the Information Commissioner’s Office. Since the ICO have to enforce the law, then their advice is probably worth reading!

The session concluded that the legislation affects the perfectly benign uses of cookies when the policy intention was to stop the invasive use of cookies by third parties.

For most in the public sector, the issue is the effect on analytics. Most of us use Google Analytics to measure web hits. Whilst we could arguably live without the raw numbers, analytics is equally about drilling down into customer journeys. Losing analytics is, therefore, a problem for designing online services. The ICO and others who’ve implemented opt-in/opt-out on landing pages have already seen a measured “loss” of 90% of visitors. Other analytics solutions are out there, but these may also cause problems.

Without knowing what the “big beasts” like the BBC are going to do, a lot of those around the table reckoned that holding fire wasn’t a bad idea. At the very least, we all need to carry out audits and post information on cookies that our sites set. Some of those who’ve spoken to the ICO say that it’s unlikely to come down heavy on transgressors in the first instance. The ICO may well look to work with them to find solutions. But, nobody wants to the be the first to be prosecuted.

Social intranets

2012 01 20_#ukgc12_0009

Social intranets

There’s a lot of organisations out there with rubbish intranets. On the other hand, there’s people out there who want to fix broken intranets.

Is a “social intranet” the answer?

Social can be the answer, but a lot depends upon culture and willingness of everyone to take part. Though on the latter, there is a good case to have 90% on board: not everyone will be “social” with or without a “social intranet”.

Social probably works best if developed bottom up though impetus from the top helps.

Not much love for gamification.

JFDI?

Better engagement

Some excellent work on community nurturing by MacMillan and others. Not really my field though I’m keen to learn more about using analytics to measure success. Difficult not to feel some frustration that poor external reputation sometimes precludes the ability to build, nurture or tap into communities.

Ads on websites

Unfortunate that the session was too much a sales pitch. Not much to convince me to pursue advertising. Is a small revenue stream really worth the effort? And, will the local press appreciate a further erosion of their dwindling advertising share? We could, in theory work together. This issue is not, however, top of the agenda.

Content strategy

2012 01 20_#ukgc12_0014

Disruptors in action

The best, at last (not that the rest of the day wasn’t engaging). @SarahLay and @CarlHaggerty leading the way on how to turn ten years of web content strategy on its head. As Carl said, most web content on local authority sites is the legacy of e-Gov. If you had a website before e-Gov then it was probably a good one.

Developing a new strategy means dealing with important issues like deciding what content is relevant, allowing micro-sites where appropriate but setting standards across all sites.

I think there is a hope that the work Carl and Sarah are undertaking could establish a new broad template for council website governance. What’s essential is buy-in from both the top and officer level.

In some ways, looking forward to Monday!

Credits: Awesome t-shirt by Anne Kempster licensed under Creative Commons. Otherwise, my stuff (all licensed to reuse under CC)

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